Behavioural Change Campaigns
R4GM embarked on two campaigns to address recycle bin Contamination.
The first campaign was aimed to educate households on plastic recycling practices through various online and printed media channels.
Employing a straightforward approach, we utilised rhymes to effectively educate readers. These rhyming messages served as subtle cues, prompting individuals to consider the appropriate bin for their waste, thereby reinforcing correct recycling habits.
The second campaign targeted public awareness regarding paper bin contamination. This initiative aimed to educate the public on the importance of bin contamination.
Through both campaigns, R4GM aimed to change peoples behaviour to take responsible waste management, and to help reduce the impact on the and reduce the rising financial burdens on councils.
ClientGreater Manchester Combined AuthorityShare